Digital Online Marketing Services
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DJ Carl© Teaches Digital Marketing
SEO, Website + Social Media Solutions
When music expert, DJ Carl© aka Carl Williams, M.S. decided to build his music DJ website, DJCarl.com© back in 1997; he literally taught himself HTML, search engine optimization (SEO), and digital online marketing techniques.
Having two degrees from Penn State University, he realized that he had to get some more formal training. He attended New Horizons Computer Learning Center to further his knowledge with the support of his Caribbean-born, West Indian parents.
Carl realized that building a website was not enough to drive traffic and sales to his event business. One would have to optimize and promote the site and add updates daily based on the data metrics. This was the start of something special for him and you as a potential client.
DJ Carl© works with many small/medium sized businesses who have great-looking websites. Those same great websites are not optimized to be found in Google, Yahoo! or Bing search results (SERPs). Get a [website audit review] by Carl. DJ Carl© helps businesses with their online branding so that they can stand out from the competition. How? Saturate the Internet with frequent and relevant multimedia content.
Online Marketing Endorsement
Marcella who appeared on The Doctor’s TV Show:
“I’m not naturally a technically-savvy person, but find myself needing to be one in order to keep up with the demands of the online world so that my business can grow. Although this is something I find overwhelming and confusing, DJ Carl© really explains it in such a way that makes it interesting and fun! I can already see the traffic increasing to my website and that was with only a small fraction of the optimization done. I’m super happy and thankful to have someone with such knowledge and patience help me. Thank you DJ Carl©!!!” Contact Marcella Cardinal for her make-up services.
Digital Marketing Strategy:
Before we can start a beneficial business relationship, we both have to do our homework.
Come to the initial meeting with the answers to these 10 questions, then we should be able to start working on driving SEO traffic to your website and social media platforms.
- What is your business challenge?
- Who are your target audience(s)?
- What is the message for each of your segments (audiences)?
- Who is your competition?
- Do you own the website URL?
[Evaluate registration information for your website]
- How was the site built? – WordPress, Drupal, Joomla, custom CMS?
- Is your site optimized to be found in search queries?
[Analyze On-Page SEO metadata: URL, titles, descriptions, H1, content, etc]
- Is your content optimized?
[Analyze editorial text, links, and rich-media]
- Do you have backlinks from high-value websites or blogs? Do you have reviews, citations or endorsements pointing to your web pages?
- Do you have bloggers, journalists, or key influencers sharing your content on social media platforms? [Analyze Off-Page SEO info]
Digital Marketing Orlando:
Once we have all this info, we will do keyword research for your landing pages, competitor analysis, improve (UX) navigations, improve picture and video tagging, and link authority. You should see changes online to SERPs in 90-120 days [fingers crossed].
After that period, then we will be in a MAINTENANCE status where you can pay a monthly or yearly fee [Starts at $150/month or $1700/year] to keep your images, videos, and links updated. Maintain SEO, fix sitemap errors, discard duplicate content, and more.
Train your team about SEO, social media marketing, and interpret your website metrics with Google Analytics, Google Search Console, or Moz Pro.
[Tools are subject to change based on budget and marketplace] E-mail Carl: consulting[at]djcarl[dot]com.